We are beyond excited to introduce our Brand-New Website! We are so proud of this labor of love and hope you enjoy exploring.
As we set out on the journey of redoing our website – we weren’t sure where to start. There were so many questions that needed to be answered – What were our goals? What did we want to share with our communities and more importantly what did you want to know? We had to dig into who we are, while discovering our voice and defining our brand.
We met the team from KEEN Creative a few years ago at an ASCHA convention we attended. They were young, innovative and cutting edge! We liked their vibe and were confident we would like to potentially work with them. In early 2020 we began experiencing rapid growth and expansion as a foundation. We knew it was time to get our website working for us, so we decided to take the plunge. Our Board of Directors enlisted us to develop a website that reflected our corporate culture and that appropriately represented the full diversity of the organization.
In late 2020 we reached out to the team at KEEN to help us get this project up and running, and boy are we glad we did! The process has been amazing!! We have come out the other side with a gorgeous new website, a modernized brand strategy and a new mission and vision statement!!
From the start we didn’t feel our mission and vision statements fully reflected all of the amazing aspects that is The Evergreens Foundation; a makeover was needed. Once we started brainstorming; the ideas just started flowing. We took feedback from employees at all levels and brought these ideas to KEEN so they could work their magic. We are beyond thrilled with the outcome.
Our purpose is to provide community members the confidence that they can live independently at any stage of life.
Our specialty or niche is that we facilitate a positive quality of life for all residents by doing what it takes to offer comfort, connection, safety, smiles and support.
Compassionate – Enthusiastic – Respectful – Adaptable – Loyal
The mission and vision statements are now a much more accurate reflection of who The Evergreens Foundation is today and how we plan to support our communities.
The brand strategy has been one of the most exciting aspects of this journey; and we are thrilled with the results. We wanted to connect with our communities and positively convey what it means to be part of The Evergreens Foundation “family”. In addition to a new brand position and messaging, we have a new logo and new brand colours, all of which we feel work together to accurately reflect who we are. Please click the link attached to check out our fully made over rand strategy.